Fjällräven: Heritage
Our love of nature is shaped by the inspiring people who came before us. Our parents, grandparents and aunts and uncles took us into nature and taught us to wander and explore with confidence. Found in the same memories of trips, people and adventure — is the gear we keep to remember: the well-worn backpack, the hand-me-down jacket, the sleeping bag that’s bulky in all the right ways. Fjällräven believes in making outdoor apparel and equipment that last for generations -that is why for over 60 years every product is designed to be durable, high quality, timeless and meant to be passed on to the next generation as family heirlooms that hold up to the elements of nature and the tests of time for generations to enjoy.
rei.com/blog/fjallraven-heritage
