Heart of the Valley

Take a trip to Val di Fiemme in northern Italy, where La Sportiva was born and Giulia Delladio is learning the family business. She will be the first woman and fourth generation to lead the family-owned, iconic climbing brand. See what it’s like to work side-by-side with your father, live in the apartment where you grew up – above the old factory – and shoulder the responsibility to take an outdoor company into the future.

Learn more about Giulia and La Sportiva at: http://blog.rei.com/climb/hear....t-of-the-valley-la-s