Tested Tough: Columbia Sportswear Commercial for 2015/2016

Tested Tough: Columbia Sportswear Commercial for 2015/2016
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The Columbia Sportswear ‘Tested Tough’ advertising campaign sees a humorous insight into the creative process behind the premium outdoor gear brand. A range of weather extremes in Portland where Columbia calls home enables their extensive product collections like their Columbia Sports Wear Titanium Heat zone 1000 Turbodown Jacket (featured in the videos) to be rigorously tested in everything from below-freezing temperatures, heavy rainfall, blizzards, and more to meet the coveted Tested Tough standards. The Tested Tough mark showcases to outdoor enthusiasts of all kinds that the Columbia Sportswear product is built to take on everything the climate and terrain conditions can throw at them for lasting comfort and protection from the elements.