Igloo Maxcold 60 quart wheeled cooler

I say 30 quarts in the video, but it's actually a 60 quart cooler. It's nice and rugged, and a far less expensive option for weekend trips or friendly BBQ. They state it holds ice for 5 days. My non-scientific test confirmed two full 20lb bags lasted 5 days. Spent a day at Joshua Tree and 4 days at home. A harsher test was a weekend trip to Death Valley where a bag and a half lasted me the entire weekend. Daytime temps reached low 100s 2 of the 3 days I was there. Why spend $200-$300 just for a name, when this does a similar job.